BRAND IDENTITY SYSTEM

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A seriously delicious breakfast alternative for

the working man and woman.  Serious Waffle
is full brand identity system designed for an urban, on-the-go waffle cafe. The idea of waffles for breakfast might sound silly or childish, but Serious Waffle wants to bring that joy back to the working young adult. There's no saying that one can’t be on their way to a business meeting, briefcase in hand, and waffle in mouth. The brand has a playful voice but a suave exterior, and thats how they want their customers to feel every morning.