interactive packaging design

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Young adults wait all year for festival season, spending money on tickets to events like Lollapalooza, Bonnaroo, and Coachella. Not only are the tickets expensive, but concessions inside festivals are often double their original price. This nuisance spurred a subculture of modern booze smugglers, coming up with a variety of creative solutions for avoiding the cost of overpriced drinks.

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The tampon flask was designed to hide alcohol in a tampon-sized tube, hidden in a resealable wrapper. They are currently on the market as a harmless gag gift, with little work done to make the product stand out on the shelf.

 

For such an imaginative target market, there ought

to be unique packaging to match. In an effort to rebrand the idea, I’ve expanded the line into flasks containing three different liquors, including triple

distilled vodka, London dry gin, and whiskey

bourbon. A QR code can be found on the back

of each package, that when scanned, will take the

user to a cocktail recipe book.